Head of Marketing (Beauty & Wellness)

Lead marketing for a multi-brand beauty and wellness group. Own the strategy, the budget and the results, with a team of 5 and direct access to top management.

About Bellezarr
Bellezarr is a Singapore-based group behind several established hair, scalp, wellness and beauty brands, including Beijing 101, TK Trichokare and 21 Aesthetics.

About the Role
As Head of Marketing, you will shape how our brands grow, from performance campaigns that attract new customers to brand campaigns that build long-term trust. This is a hands-on leadership role: you will own the marketing strategy and budget, lead a team of 5, and work closely with agency partners to turn marketing into measurable business results.

Key Responsibilities

Strategy & Leadership
Develop and own the annual marketing strategy and plan across Bellezarr brands, aligned with business goals
Own and allocate the marketing budget across channels, with a clear focus on ROI
Lead, coach and develop a marketing team of 5, including 2 managers

Digital & Performance Marketing
Lead hands-on execution of SEM (Google Ads) and Meta Ads (Facebook & Instagram) with agency partners to drive high-quality leads, customer acquisition and sales
Drive audience targeting, A/B testing and continuous campaign optimisation
Guide SEO strategy, including keyword planning, on-page optimisation and content alignment

Brand & Integrated Marketing
Build and protect brand positioning across Bellezarr brands
Plan and deliver integrated campaigns across ATL, BTL and OOH, including advertorials, media placements and mall activations
Ensure brand consistency across digital and print collaterals, and make sure marketing claims comply with advertising guidelines

Analytics & Reporting
Track performance across channels and turn data into clear, actionable insights
Build dashboards and reports for management using GA4, Google Ads and Meta reporting

Stakeholder Management
Present marketing plans, performance results and recommendations to top management
Work closely with internal teams, agencies, media partners and vendors to ensure seamless campaign delivery

Requirements

Must-have
Degree in Marketing, Business, Communications or a related field
At least 6 years of marketing experience, including people management
Hands-on experience with Google Ads, Meta Ads Manager and GA4
Proven track record of managing marketing budgets and agencies with measurable results
Strong written and spoken English and Mandarin, to engage our Mandarin-speaking customers and media partners

Good to have
Experience in the beauty, wellness or aesthetics industry
Experience marketing multiple brands or outlets

Senior Marketing Managers who are ready to step up into a Head role are encouraged to apply.

What We Offer
A true leadership role: own the strategy, budget and team, with direct access to top management
The chance to shape the growth of multiple established brands
Medical and dental benefits
Monday to Friday only, with no weekend work

Job Details
Reports to: Top Management
Team: 5, including 2 managers
Location: City Hall, Singapore (office-based)
Working hours: Monday to Friday, 8.30am - 6.00pm
Salary: S$7,600 - S$8,000 per month